Converge Marketing is a company that seeks to connect clients with the ideas and demographic that they serve. Interconnectivity is the vision that the company wants to promote both ints its services and its visual aesthetic.
I created and developed a brand identity that taps into the idea of connectivity, but also reflecting the versatility of the different services that the company offers - from web design and development, to various creative assets.
Research on competition and mood-boarding of visual inspiration
Conceptualizing various logo designs
Above: The old logos for Fuell Agency and Converge Marketing
Below: Various logo concepts
Below: Various logo concepts
Logo sting
Connectivity
The logo is a study on connection.
1. It shows the merging of Fuell Agency and Converge Marketing into one entity
2. It emulates the behavior of lines to continue in various directions and meeting at the same point to form a whole
Logotypes were designed to emphasize the scale of Converge Marketing's versatility; each logotype corresponds to a service that the company offers. The brand's main colors - tangerine, teal and orange - are used alternatively throughout the logotypes but never together, a nod to how each service makes up the whole of the company.
Visual direction and use of logotypes on various platforms